Mismatched display cases looked like they were bought off Craigslist, including one that had no shelves, “just a tall, awkward space with a bunch of merchandise sitting on the bottom,” she says. The space originally had more of an “old liquor store” motif, according to Bauerle. To understand where Colorado Harvest Company ended up, it’s important to paint a picture of how it started. “My parents have a home furnishing showroom that they built from the ground up in 1980.” “Design has been in my blood since birth,” Baurele says. “But I’m the type of designer who loves a challenge and I love doing something new,” she says.īauerle’s forte is residential design, but she’s worked on a wide variety of commercial, retail and specialty projects. Redesigning Evergreen Apothecary, which has since been rebranded as Colorado Harvest Company, was unlike anything Bauerle had done before. Others opened in a hurry to cash in on the early rush.īut the booming business of legal cannabis, particularly in competitive areas like South Broadway in Denver - now known as The Green Mile - forced business owners to put more energy into the aesthetics of their shops.Ī look at the counter space before the remodel. Either they were designed to blend in and not draw attention from law enforcement, or capital investments were avoided because of the business’ tenuous legal status. The nation’s first dispensaries opened at a time when cannabis businesses were, to put it bluntly, intentionally lacking in style. While some cannabis companies had made substantial investments in their retail spaces, most simply hung a green cross on the door, loaded several glass jars with marijuana and put pipes and accessories in generic glass display cases. One of those men was Colorado Harvest Company CEO Tim Cullen, who was looking to revamp his shop, Evergreen Apothecary, located just down the road from D’Amore Interiors’ 18,000-square-foot showroom.Īt that time, in the early days of recreational cannabis sales in Colorado, dispensary design was essentially nonexistent. “They came into my showroom one day, and I honestly thought they were being sarcastic at first when they said, ‘Hey, have you ever designed a dispensary before?’” Bauerle says. The first time Gina D’Amore Bauerle was approached by people from the cannabis industry, she thought it must be some type of joke.
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